More well known brands or websites that prominently display social trust signals might have better luck in the trust department with new website visitors.Įven social trust signals aren’t likely to be enough, though. For example, potential leads might not trust a relatively unknown SaaS company with their credit card details. I get it, but just be aware that it can be a challenge to get free trial conversions if you choose this method. If your SaaS business is struggling with free trial to paid conversions, it can be tempting to require leads to enter their credit card details before starting their free trial. This is also known as an opt-out free trial. Similar to the previous free trial model, except this one requires a credit card.
Full Access Free Trial (Credit Card Required) It can be tempting to try and capture all of your customer’s data like their birthday, company name, and reason for signing up, but just remember that each extra step adds friction to the sign up process. All that’s required to get started is an email and password. Juicer is a social media aggregator that serves as a great example for an easy free trial conversion.
In this case, a freemium model might be more fitting, which I’ll dive into a bit later.įor web designers, an opt-in free trial model is your chance to create a fully seamless registration process. However, beware of freeloaders! If your SaaS product is something someone will only use once or twice, then a full access free trial would give them no reason to upgrade. That means higher free trial conversion, higher paid user conversions, and higher retention rates. According to data from Totango, there’s more potential for higher end-to-end conversion rates. From a user’s perspective, it’s comforting to know that they can try the software before committing to purchasing it. During this time, the user has time to poke around and check out all the nooks and crannies of the software with no limitations.Ī full access free trial can be a great fit if you’re confident in your product and sales funnel. Free trial lengths usually range from 7 to 30 days. It’s when the customer is given full access to the software for a limited amount of time. It’s one of the most popular free trial models that exist today. You might’ve heard this explained as an opt-in free trial. Full Access Free Trial (No Credit Card Required)
Here are the 4 top free trial models for SaaS and how to overcome common roadblocks related to them: 1. If you’re looking to dive deeper into the free trial models that have swept across the SaaS industry, look no further. What if you lose money? How do you avoid freeloaders? Which free trial model should you choose? However, that level of success doesn’t come without its fair share of challenges. If a free trial model is executed well, it can become your new secret weapon for lowering your CAC (Customer Acquisition Cost) and increasing conversion rates.